A Bright New Partnership

There are moments when the stars align and the result is brighter than sunshine. Purple Playas Foundation has a new partnership with Sunshine Health, a Centene company. This organization believes in our mission and is just as passionate about children’s health as us. Sunshine Health operates the Children’s Medical Services Health Plan on behalf of the Florida Department of Health.

When approached about this partnership, Laura Long, Senior Manager Marketing/Community Advocacy, shared that Sunshine Health is “always looking for nonprofit community groups who help children and families.”

After meeting and sharing our mission and goals with their Marketing and Community Advocacy team, Purple Playas was thrilled to hear that they have committed to supporting us in the amount of $10,000 for Purple Playas Coping Kits and other resources for their 10 Community Connections Centers across the state.

Heather Urquides, Sunshine’s Plan Chief Marketing and Engagement Officer, invited Rochelle Lentini, Purple Playas’ CEO, to be a part of their Pathways Advisory Committee, where multiple agencies and nonprofits come together to share and talk about trends and needs in our state and local communities. Heather and her team immediately came together for Purple Playas and volunteered in helping us assemble 2,000 Coping Kits for children with complex and chronic medical conditions.

“I had the best time on Saturday. I credit those heart-recharging hours with kicking off one of the best weekends I’ve had in a long time,” Heather said after volunteering. “Absolutely feel like this was a relationship that was meant to be! I’m looking forward to serving on the board and being a part of all you’ve built. It’s so impressive, and talking to that mom who received one of your kits still gives me goose bumps. What an impact you’re making, and I’m absolutely thrilled and honored to be a part of it.”

About Sunshine Health
Headquartered in Broward County with offices across the state, Sunshine Health is among the largest healthcare plans in Florida. Offering coordinated care and a network of support for our members, Sunshine Health is transforming the health of the community, one person at a time. It offers government-sponsored managed care through Medicaid, Long Term Care, the Health Insurance Marketplace (Ambetter Health), and Medicare Advantage and Prescription Drug Plans (Wellcare). Its specialty plans include the Sunshine Health Pathways to Shine Specialty Plan serving children in or adopted from the state's Child Welfare system; the Sunshine Health Mindful Pathways Specialty Plan for people living with serious mental illness; the Sunshine Health Power to Thrive Specialty Plan for people living with HIV/Aids; and the Children's Medical Services Health Plan, operated by Sunshine Health on behalf of the Florida Department of Health for children and adolescents with complex healthcare needs. Sunshine Health is a Centene Corporation company. For more information, visit SunshineHealth.com or follow us on Facebook and Twitter @SunHealthFL.